Design thinking & Human-centered design

Design-thinking and Human-centered design are very similar and I incorporate a mix of both in my work. Two key aspects of both approach are that you open yourself up to the people and places you are creating a product or service for. Each involves iterating on ideas as a group, and creating a prototype of the service or product you’re working on.

Check out IDEO’s short description of human-centered design below…

In both design-thinking and human-centered design projects designers are facilitators and builders. We ask driving questions and start conversations and synthesize the results into something shared and tangible.

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I incorporate design thinking into my work by building outwards from customer and audience needs, scenarios and journeys. Starting with research and / or team knowledge means we can leave out the guess work.

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While each project is different and requires some variation in approach, bringing project management, strategy and UX together in an integrated series of meetings sessions centered around design thinkings is a tested a true method for great work.

Check out a few collaboration methods below that I can help you apply to a challenge you may face in your products and services today.

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MAPPING methods

Experience mapping, journey mapping, and empathy mapping compared.

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PERSONAS

Personas: What They Are And How They Work

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Persona Empathy Mapping

Empathy Mapping helps us consider how other people are thinking and feeling.

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AFFINITY CLUSTERING

Take any large list of ideas or notes and sort them into a smaller number of separate groups. Then name the groups to create an information structure and discover themes.